What does

The English term enlightenment is the western translation of the abstract noun bodhi, (/ˈboʊdi/; Sanskrit: बोधि; Pali: bodhi), the knowledge or wisdom, or awakened intellect, of a Buddha. The verbal root budh- means "to awaken," and its literal meaning is closer to "awakening."[1]

We hope to enlighten your business and brands to different ways of reaching your goals. Our goal is to gather knowledge and assist on your way to the stars.

Using this idea - we've come up with various tenets of success: a growth mindset, willingness to learn, thinking outside of the box, and applied effort. Using these tools, we can work together to foster a business-consultant relationship that'll stand the test of time and complexity!

What makes us different?

  1. The Don’t Repeat Yourself (DRY) methodology:

    DRY is generally a programming term used to teach younger coders to write reusable and elegant, smaller functions. We take that same idea and apply it to the general workplace.

    How many times have you had to retrain teams or re-mediate their usage of systems? Do you want to stop?

    One of our main focuses is the idea of ‘last-mile development’, or making sure that the users of the end product are involved from ideation to completion. The #1 enemy of a modern-day business project is under-scoped project guidelines and unspoken expectations. DRY – let’s get the inputs, the outputs, and the expectations written down immediately.

  2. ‘Weaponized Laziness’ – the one thing Tim Ferriss and Richard Thaler have in common:

    Tim Ferriss revolutionized the NYT-list the last few years with his ideas of applying the Pareto principle to the extreme. Focus on the top 20% of work that begets the 80% of results – and delegate the rest. Richard Thaler, winner of the Nobel Prize in Economics, is oft-praised by his colleague Daniel Kahneman as being the ‘laziest hard worker he’s ever met’.

    Both men share the same idea – focus on the work that pays the most dividends, and be mindful of any sunk cost fallacies. Behavioral Economics has a lot of crossover with User Experience, UX, and there is a lot to be learned!

  3. Radical Transparency – or why Ray Dalio gets honest feedback every single day:

    Here’s the deal – when building a product, especially software, it needs to check the boxes of the executives, and it also needs to befriend the users. Software and websites that are unintuitive to the user will end up forcing them to place data where it should not be. Things like: first names in both the first name and last name fields, fake phone numbers, incorrect addresses, the list goes on.

    Ray Dalio, leader of Bridgewater Associates, preaches the idea of radical transparency. At most meetings at his business, all employees have a ‘dot-collector’ app on their tablet. Before the meeting concludes, everyone quickly jots down notes on each speakers topics, future questions, and criticisms and compliments of each individual person. This data is then displayed on a matrix in Outlook next to the meeting.

    We don’t want to force transparency to that level upon you – but we identify with the spirit. Bodhi Industries is keen to collect data on how you and your users will use the product we are building for you. With this data we will both get better and better;  and we will have the data to back it up.

Bodhi means business.